Products

A luxurious barrier-boosting cream loaded with 5 types of ceramide capsules that melt into the skin for deep, all-day hydration. Clinically proven to increase hydration by 37% and improve barrier strength by 23%, the haruharu wonder Black Rice 5 Ceramide Barrier Moisturizing Cream is...

A gentle, fragrance-free toner specially formulated for sensitive skin. Powered by 2,000ppm fermented Korean black rice extract and hyaluronic acid, it delivers instant hydration, soothes irritation, and preps skin to absorb the rest of your routine — without a drop of essential oil or...

A gentle, soap-free cleansing gel formulated at pH 5.5 — matching your skin's natural acidity — to thoroughly remove impurities without stripping moisture or disrupting the barrier. Made with 95% naturally derived ingredients including fermented black rice extract and coconut-derived surfactants.Why Your Skin Will...

A minimalist cleansing oil with just 9 clean ingredients — powered by Korean black rice bran oil — that melts away makeup, SPF, and impurities in seconds. Fragrance-free, non-comedogenic, and lightweight enough to leave zero greasy residue.Why Your Skin Will Love It Only 9...

The haruharu wonder Black Rice Probiotics Barrier Essence is a creamy, milky essence packed with nutrient-rich ferments and barrier-boosting actives that strengthen your skin’s natural protective function. Formulated with Black Rice Extract, Galactomyces, Bifida Ferment Filtrates, and 5 Ceramides in the skin-identical 3:1:1 ratio,...

A lightweight, fast-absorbing gel serum that targets dark spots and hyperpigmentation with a potent dual-active formula — 4% tranexamic acid + 4% niacinamide — while centella asiatica calms and reinforces the skin barrier.Why Your Skin Will Love It 4% Tranexamic Acid (TXA): interrupts melanin...

A travel-ready mini blush duo featuring two perfectly paired shades for an effortlessly airbrushed finish wherever you are. The lightweight, buildable formula melts seamlessly into skin, delivering a soft-focus, high-impact glow — perfect for sharing or recreating Huda's signature ombré blush look. Key Benefits...

A lightweight, high-impact liquid blush with buildable pigments and finely milled micro-pearls that melt into skin for an instant soft-focus, airbrushed glow. Key Benefits Blendable pigments melt into skin with major staying power Micro-pearl finish delivers an airbrushed, luminescent glow Innovative peanut-shaped doe-foot applicator...

A weightless, silky loose powder that blurs the appearance of pores and fine lines, sets makeup in place, and absorbs shine for an airbrushed, translucent finish that lasts up to 18 hours without creasing, fading, or caking. Key Benefits Blurs pores and fine lines...

Huda Beauty's bestselling makeup finisher — a lightweight, alcohol-free setting spray that blurs pores, controls shine, and locks makeup in place with a soft-focus, transfer-proof finish for up to 16 hours. Key Benefits Blurs and minimizes the look of pores with rice starch Mineral...

A lightweight, serum-like foundation with a smooth, airbrushed finish and buildable medium-to-full coverage that wears comfortably for up to 16 hours. Formulated with pore-blurring silica and 1.5% niacinamide to smooth the look of uneven texture and tone over time. Key Benefits Pore-blurring silica for...

A limited-edition mini lip kit delivering long-lasting, high-impact lip products for both beauty and hydration. Combines two glossy lip enhancers with a defining lip pencil — everything you need to master Huda's viral lip-cuffing technique. Kit Contents FauxFiller Extra Shine Gloss – Glassy: a...

Lightweight hydration plus a night-time retinal treatment. NIDA Ultimate Moisturizing Cream balances oily skin and pores without heaviness, and Purito Retinol Retinal 2000 NAD+ Serum targets fine lines and uneven texture.ترطيب خفيف مع سيروم ريتينال: كريم نيدا بيرطّب من غير تقل للبشرة الدهنية، وسيروم...

A concentrated essence made from a single hero ingredient: Artemisia Princeps (mugwort) extract sourced from Ganghwa County, South Korea. Rich in vitamins, minerals, and tannins, it soothes redness and irritation, clears congestion, and recharges moisture from within — leaving skin calm, clear, and refreshed.Why...

I’m From Rice Toner 150ml – Brightening & Deep Hydration Toner Reveal smoother, brighter, and deeply nourished skin with I’m From Rice Toner 150ml—a cult-favorite Korean toner enriched with 77.78% Goami Rice Extract. Designed to hydrate, brighten, and improve skin elasticity, this toner is...

The Isntree Hyaluronic Acid Watery Sun Gel SPF50+ PA++++ is a lightweight, water-based sunscreen that delivers broad-spectrum UV protection while keeping your skin deeply hydrated all day long. This refreshing gel absorbs instantly with absolutely zero white cast, making it the perfect daily sunscreen...

Isntree Ultra-Low Molecular Hyaluronic Acid Serum is a lightweight vegan serum featuring mineral-rich deep seawater from Ulleung Island, Korea. It contains 14 types of hyaluronic acid to restore moisture and strengthen the skin barrier, absorbing quickly to leave skin instantly hydrated and refreshed. 14...

The iUNIK Beta Glucan Power Moisture Serum is a minimalist powerhouse packed with 160,000ppb of Beta-Glucan — a mushroom-derived humectant that retains moisture 20% more effectively than hyaluronic acid. Formulated with just 10 essential ingredients, this silky gel serum absorbs instantly, leaving skin deeply...

Deeply hydrating and barrier-strengthening cream powered by 10,000ppm of Beta-Glucan, Shea Butter, and Panthenol. Lightweight yet intensely nourishing, the iUNIK Beta-Glucan 3X Barrier Cream absorbs quickly without stickiness, making it ideal for daily use on dry and sensitive skin.Why Your Skin Will Love It...

The iUNIK Beta-Glucan Lacto Barrier Milk Essence is a 2-in-1 toner-serum hybrid that delivers intense hydration and barrier repair in one effortless step. Powered by 68% Lactobacillus Ferment Lysate and 7 types of peptides, this lightweight milky essence strengthens your skin's natural barrier, boosts...